Before the Gates Opened
Historical Case Study • November 24, 2021

Before the Complex Had an Operating History

Two contemporaneous presentations preserve a planning moment surrounding the Brian Crawford Memorial Sports Complex: governance, user groups, facility fees, concessions, tournament economics, community programming and technology.

Source discipline: These presentations are planning records—not proof of a final adopted operating policy. The retrospective analysis separates 2021 questions from later research.
“Is this set up so somebody can step in?”
The decision framework

Six Operating Options

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Foundation Operated

No outside user groups; operations handled through the owner/Foundation.

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Multiple User Groups

The facility owner working alongside several user groups.

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Exclusive User Group

A sport-specific exclusive arrangement and its governance implications.

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Community Sports Commission

A shared community structure around youth sports, school activity and economic impact.

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“Flip Flop” Model

Maximize field-use value while contracting concessions through revenue sharing.

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Institutional Operation

Operation through the president’s office or another internal designee.

2021 planning metrics

Facility Utilization & Revenue Scenarios

Historical planning scenarios, not audited forecasts.

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Operating Options
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Stated Field Utilization
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Showcase Game Scenario
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Gross Rental Scenario

Field Utilization Illustration

17%
Used
83%
Available / Unused

Showcase Rental Scenario

$0
0 Games
$28,000
140 Games
$56,000
280 Games
The economic question

Economic Impact vs. Facility Revenue

The 2021 presentation framed a tradeoff between direct usage fees and broader visitor economic activity, while asking how much event activity should be operated internally versus leased to outside operators.

Direct Facility Revenue

Field-use fees, concessions and other revenue paid directly to or retained by the facility.

Economic Impact

Visitor activity associated with teams, families, lodging, food and other local spending.

The Operating Choice

Operate internally, lease to outside operators, or share responsibility through another structure?

The “Flip Flop” concept

Rethinking Fields, Fees & Concessions

The proposal tested another allocation: maximize field-use value, contract concessions for a percentage, establish a performance benchmark, and share revenue above that benchmark.

Digital infrastructure

Building an Operating System, Not Just a Website

The companion tutorial envisioned a clean public-facing site tied to Playbook 365 for registration, payments, team information, tournament presentation and scheduling.

Public Website
Registration
Playbook 365
Teams & Events
Scheduling
Payments
Operational Data

Options — User Groups, Fees & Operations

SSCEF Website Tutorial Explanation

Community mission

More Than Tournament Revenue

The planning record also contemplated youth-program pathways, including an All-Star or draft-style league intended to provide an opportunity for children who might not already have a team or coach.

A principle that carried forward

Documentation & Transparency

The operations presentation describes documentation as a lesson learned through earlier youth-sports work and emphasizes being able to produce supporting records when needed.

Retrospective analysis

2021 Questions. 2026 Research.

2021 QuestionLater Research Lens
Can another person step into the system?Institutional continuity and documented procedures.
Foundation operation or user groups?Who controls scheduling, revenue streams, responsibilities and access?
Exclusive user group?What safeguards accompany exclusive or preferred access?
Usage fees or economic impact?How are facility revenue, visitor spending and community benefit distinguished?
Operate events or lease fields?Where do revenue, costs, risk and responsibility reside?
Retain or contract concessions?How are ancillary revenues and responsibilities allocated and documented?
Central registration/payment platform?Can participation, scheduling and financial activity be reconstructed?
Community sports commission?Can shared governance align access, sustainability and economic objectives?
Documentation?Are claims supported by records that can be independently reviewed?
Historical boundary

A Defined Moment in Time

November 24, 2021: the operating-model and website presentations document the planning discussion as the Brian Crawford Memorial Sports Complex moved toward operational use.

July 1, 2022: a Seminole State College Personnel Action Request documents Kenneth R. Crawford as Temporary Full-Time Operations Manager, with responsibility for oversight of completion and operations of the Brian Crawford Memorial Sports Complex.

2022: the documented Operations Manager period provides the operational bridge between the 2021 planning record and the complex's transition into active use.

December 31, 2022: the Personnel Action Request lists this date as the expected end date of the SSC appointment.

2023–2026: later independent research provides the retrospective comparison period used throughout Baseball Heaven.